Tag Archive for: business naming

How much does it cost to brand a startup company?

Branding a new business depends on a number of key factors, starting with the definition of branding

Trademark Basics When Naming a Company

Any word or combination of words that identifies your company’s goods and services is a trademark. Your company’s trademark portfolio might include the name of your…

Company Naming vs. Company Branding

The difference between naming a company and branding a company is the difference between sharing a simple hello vs. sharing a great conversation.

Company Brand Names That Rhyme

One of the “stickiest” of all company branding techniques is rhyming. From Stub Hub to Piggly Wiggly, here’s a list of creative (and memorable) businesses that have used rhyming in their name, to establish and their claim their fame!

Cost For Naming a Company

Trying to name a company is no simple task. But with the right budget, expert help is available.

How to Brand Your Business Like the Pros!

Branding a small business or start up can have it’s share of challenges — the two biggest ones being lack of money and know-how. Here are some inside tips from a branding expert on how you can do the job yourself, at a fraction of the cost. 1. Identify your company’s “pivot point.” In a […]

Naming a New Business? Itemize and Prioritize!

One of the most common refrains I hear when naming a new business is “I’ll know the right company name when I hear it.” That may or may not be true. It also may or may not be wise! Why is that? Because it makes the assumption that you know exactly what you want. When […]

Using Alliteration to Create a Cool Company Name

Company Brand Names That Use Alliteration When naming a company, one of the most important branding criteria is memorability – the likelihood that a customer will retain and recall the business name. The more “sticky” the brand name, the greater the recall. One of the stickiest techniques in company naming is the use of alliteration […]

Tag Archive for: business naming