Triia
A Native American artisan platform committed to community
The Challenge:
Create a mission-based brand name to elevate and showcase the talents of Native American artists.
The Native American community includes many tribes with a broad range of customs and languages. The name needed to speak to all of them without favoring any one group.
The "Ah-ha" Moment:
Develop a brand name that evokes collaboration.
The inspiration behind Triia was a cooperative platform that would highlight the individual gifts and craftsmanship of its members. The name needed to be short, succinct, and meaningful. We chose a coined name built from word parts that supported the idea of collaboration.
Triia does just that.
The “Tr” evokes tribe, while the double “ii” visually suggests two people facing each other and working together toward a shared goal. At just two syllables, with a matching .com domain, Triia captures the spirit of collective effort and authentic artistic expression.
Scope of Work
Name Development
Positioning Strategy
Messaging Development
Visual Identity Development
Logo Design
Collateral Design
Style Guide
The results? Triia’s name and identity earned Tungsten Branding a 2021 Silver MUSE Creative Award in the Corporate Identity category.
