Branding your business in not making your business famous – a few million dollars can do that. Branding your business is owning a consistent set of positive attributes in the minds of your best customers. It’s building and maintaining a solid, singular reputation.
Naming a medical company is no simple task. With the proliferation of innovation technologies, new businesses are constantly emerging on the scene, each with it’s own…
In the quest for the “perfect” company name, much of the focus centers on creativity, originality, descriptiveness, cleverness, and even domain availability. In reality, very little…
Who are you? Central to the business of naming and branding is the core issue of identity. And never has this issue been more relevant than in the past several months. Most of the time we give our identity, both corporately and personally, very little thought. We offer a product or service, people buy it, […]
