Scoring the Best Brand Name
If you are like most entrepreneurs, you’ve come face-to-face with this daunting challenge – finding a brand name that fully captures the essence of your company, product or service.
Brands Gone Wild – Why Animals, Bugs & Beasts Make for Great Brand Names
Let’s face it… when it comes to creating a company or product brand name, it’s a real jungle out there. With thousands of new businesses starting each day, stand out brand names can seem like a vanishing species. A number of successful firms have turned to animal names to give their brands a more human touch. Here’s why…
Company Brand Names That Rhyme
One of the “stickiest” of all company branding techniques is rhyming. From Stub Hub to Piggly Wiggly, here’s a list of creative (and memorable) businesses that have used rhyming in their name, to establish and their claim their fame!
Naming a Financial Services Company in 2023: The Definitive Guide
When it comes to finding the right company name, a lot depends on the industry sector and competitive landscape. For financial services companies, where credibility is a big concern, there is a fine line between brand names that stand out too much (like a web 2.0 company) and ones that blend in (and read like descriptive yellow page listings.) To demonstrate the polar “bookends” of branding, Slam Dunk Capital would be a bit much, whereas Capital Management Associates would be a real yawner. The following naming strategies will provide you with tools for creating a company name that is both memorable and credible.
Successful Strategies for Consulting Company Names
Looking for the best consulting company name? Use these three expert naming strategies to create a unique and memorable brand name. strategies covered in this article Build the Company Name on a Key Attribute Use an “Evergreen Strategy” for a Timeless Name Choose a Metaphor to to develop a new consulting company name Getting Started: […]
When is it Time to Hire a Company Naming Firm?
The long-term cost of promoting a poor company name is far greater than the initial investment in a good brand name
Using Alliteration to Create a Cool Company Name
Company Brand Names That Use Alliteration When naming a company, one of the most important branding criteria is memorability – the likelihood that a customer will retain and recall the business name. The more “sticky” the brand name, the greater the recall. One of the stickiest techniques in company naming is the use of alliteration […]