Month: July 2015

Is your company brand stuck in first gear?

By Phil Davis | July 23, 2015
Company renaming

When it comes to renaming or rebranding a company, one of the most common complaints is that the current name is too limiting, confining and restrictive. This is…

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Company Naming Mistakes – Why Abbreviations Often Spell Trouble

By Phil Davis | July 23, 2015
company naming mistakes

One of the most common company naming mistakes occurs when an organization attempts to fix a brand identity issue by abbreviating the company name. It’s literally…

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Go For Launch – How to Brand and Name Your Company

By Phil Davis | July 20, 2015

Few people know branding and naming as well as Phil Davis, president of Tungsten Branding. He joins the Go For Launch podcast to talk about the challenges and opportunities of coming up with a great company name and brand positioning that will stand the test of time.

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