Month: March 2012

Before Branding Your Company, Determine Your Position

By Phil Davis | March 9, 2012

Knowing what position your company occupies in your industry will help differentiate your from your competitors

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Naming a Financial Services Company

By Phil Davis | March 8, 2012
financial company names

When it comes to finding the right company name, a lot depends on the industry sector and competitive landscape. For financial services companies, where credibility is a big concern, there is a fine line between brand names that stand out too much (like a web 2.0 company) and ones that blend in (and read like descriptive yellow page listings.) To demonstrate the polar “bookends” of branding, Slam Dunk Capital would be a bit much, whereas Capital Management Associates would be a real yawner. The following naming strategies will provide you with tools for creating a company name that is both memorable and credible.

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