Company Naming vs. Company Branding
The difference between naming a company and branding a company is the difference between sharing a simple hello vs. sharing a great conversation.
Tag Archive for: Company Naming
Brands Gone Wild – Why Animals, Bugs & Beasts Make for Great Brand Names
Let’s face it… when it comes to creating a company or product brand name, it’s a real jungle out there. With thousands of new businesses starting each day, stand out brand names can seem like a vanishing species. A number of successful firms have turned to animal names to give their brands a more human touch. Here’s why…
Rebranding Your Company — Five Steps to Renaming Your Business
Changing your company name requires careful consideration and planning to achieve a successful outcome.
Company Brand Names That Rhyme
One of the “stickiest” of all company branding techniques is rhyming. From Stub Hub to Piggly Wiggly, here’s a list of creative (and memorable) businesses that have used rhyming in their name, to establish and their claim their fame!
4 Smart Reasons for Changing Your Company Name
The start of most business introductions begins with the mention of the company name. So just how important is this little piece of verbal real estate? Is a better company name worth re-printing all the business letterhead you just purchased? And what about current customers – will they become confused or think something is wrong? Balancing the risks vs. rewards presents a challenge when considering a company name change, so here are four good reasons, four key indicators, that a company name change might well be in order.
The Three Keys to High-Growth Branding
We’ve all witnessed it – the seemingly overnight success of some start ups that begs the question “what am I doing wrong here?” Is it the idea? The timing? The commitment? Why do some companies transform into breakout brands, while others struggle along? In my 25 plus years of working with entrepreneurs and start ups, I noticed three similarities between the companies that skyrocket vs. the ones that sputter out. Here are three ingredients that will fortify your brand for immediate growth.
Cost For Naming a Company
Trying to name a company is no simple task. But with the right budget, expert help is available.
Naming a Financial Services Company in 2023: The Definitive Guide
When it comes to finding the right company name, a lot depends on the industry sector and competitive landscape. For financial services companies, where credibility is a big concern, there is a fine line between brand names that stand out too much (like a web 2.0 company) and ones that blend in (and read like descriptive yellow page listings.) To demonstrate the polar “bookends” of branding, Slam Dunk Capital would be a bit much, whereas Capital Management Associates would be a real yawner. The following naming strategies will provide you with tools for creating a company name that is both memorable and credible.
5 SEO Strategies When Naming and Branding Your Company
Lots of factors go into a great company brand, first among them, the business name itself. For many aspiring entrepreneurs and internet start ups, the prime consideration is search engine optimization. Launching a new company on a limited budget requires as much marketing help as humanly possible. So just what helps to get true recognition amongst […]
Branding Strategy: Do You Have a Handle on Your Company Name?
When creating a new company, product or service, many entrepreneurs treat the naming of their business as an afterthought or final detail that needs nailing down before the big launch. With this thinking, the success of a new business hinges entirely on the business model and the plan of action, with little value placed on […]