Q-Medical
Unite 4 businesses acquired in a merger
The Challenge:
Unite 4 business units acquired from a merger under one umbrellaWhen Q Medical Devices acquired Degania, Arthesys and Biometrix, they knew they needed to streamline their brands in order to create clarity both internally and externally. Along with the acquisitions, they also planned to move a their own business unit, QURE, under the Q Medical Devices umbrella.
The "Ah-ha" Moment:
Through our discovery process, we worked with QMD to identify a singular pivot point - the central attribute around which all these products and services revolve
Discussion and analysis made it clear that QMD was all about performance. Whether it was their people, products or service - they came through and performed. We used this as a jumping off point to develop taglines that aligned both in message as well as structure:
Q Medical Devices: People Powered Performance
Degania: Designed To Deliver
Arthesys: Advanced By Innovation
Biometrix: Performance For Life
Qure: Crafted With Precision
Each tagline spoke to each individual brand’s products and capabilities while aligning with the umbrella brand. To create complete cohesion, we created matching visuals with a color coding system to identify each unique brand. Q Medical Devices and its units went from brand chaos to total brand clarity.
Scope of Work
Brand Architecture
Brand Positioning
Story Development
Tagline & Messaging Creation
Visual Id System For Brand Family
Brand Book & Styleguide