Month: September 2010

The Power of Storytelling to Build a Better Brand

By Phil Davis | September 13, 2010

Telling the story of your business How good are you at telling a story? Not so hot? Well then it’s time to brush up and hone that skill because your…

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Dig A Deeper Well – How to Tap the Power of Your Brand Image

By Phil Davis | September 13, 2010

Many business owners sincerely believe they understand their company brand. They can describe it, quantify it and explain its place in the market. They can recount corporate history and accomplishments…

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Organic Naming – Creating Company and Product Names With Deep Roots

By Phil Davis | September 13, 2010

What’s in a name? When Cingular decided to create a cellular phone for young children, they needed a name that would resonate with both them and their parents. The result…

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Build Company Value By Building a Brand

By Phil Davis | September 13, 2010

Just what is proper branding worth to a new company or startup? It is really all that important? Is it just a name, and if so, why not use the…

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The Power of Brand Filters – Tips for Better Company and Product Naming

By Phil Davis | September 13, 2010

Each week frustrated business owners call me, exhausted from their latest company naming marathon. They’ve spent dozens, (if not hundreds) of hours in valuable staff time churning out endless lists…

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How to Keep Your Company Branding Current (And Profitable!)

By Phil Davis | September 13, 2010

The one constant in business is change. Nearly every product, service or solution gets replaced by something newer, better, and “different-er” than before. Take mobile texting for example. All three…

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Down Times? Use Them to Clarify Your Company’s Message!

By Phil Davis | September 13, 2010

So perhaps these aren’t the best economic times. Business is off and you’re feeling a bit frantic. You wonder if you should slash prices across the board, make new offers,…

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Nine Resolutions to Build Your Brand and Your Business

By Phil Davis | September 13, 2010

After the wild ride that was ’08, many business owners are asking themselves just where to invest their time, energy and money in the new year. From dealing with hundreds…

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Is Your Company Identity Killing You?

By Phil Davis | September 13, 2010

Who are you? Central to the business of naming and branding is the core issue of identity. And never has this issue been more relevant than in the past several…

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How to Brand Your Business Like the Pros!

By Phil Davis | September 13, 2010

Branding a small business or start up can have it’s share of challenges — the two biggest ones being lack of money and know-how. Here are some inside tips from…

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