Month: September 2010
Many business owners sincerely believe they understand their company brand. They can describe it, quantify it and explain its place in the market. They can recount corporate history and accomplishments…Read More
What’s in a name? When Cingular decided to create a cellular phone for young children, they needed a name that would resonate with both them and their parents. The result…Read More
Just what is proper branding worth to a new company or startup? It is really all that important? Is it just a name, and if so, why not use the…Read More
Each week frustrated business owners call me, exhausted from their latest company naming marathon. They’ve spent dozens, (if not hundreds) of hours in valuable staff time churning out endless lists…Read More
The one constant in business is change. Nearly every product, service or solution gets replaced by something newer, better, and “different-er” than before. Take mobile texting for example. All three…Read More
So perhaps these aren’t the best economic times. Business is off and you’re feeling a bit frantic. You wonder if you should slash prices across the board, make new offers,…Read More
After the wild ride that was ’08, many business owners are asking themselves just where to invest their time, energy and money in the new year. From dealing with hundreds…Read More
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