Month: August 2010
Utilize the laws of nature What makes a company brand magnetic — one that effortlessly attracts customers, revenue, media attention and employees alike? A quick examination of the laws of…Read More
Build a Brand Image It’s easy to think that because you have a name, logo and tag line, that you have a brand. But corporate identity is just the first…Read More
(Excerpts) “One thing that Phillip Davis, the founder of Tungsten Branding, a Brevard, NC-based naming firm, asks entrepreneurs is “do you want to fit in or stand out?” It seems straightforward. Who wouldn’t want to stand out? But Davis explains that some businesses are so concerned about gaining credibility in their field, often those in financial services or consulting, that they will sacrifice an edgy or attention-getting name. “However, in the majority of cases, clients want to stand out and that’s a better approach when looking at your long-term goals. Even the companies that say ‘I just want to get my foot in the door’ will usually begin wishing that they stood out more once they pass that first hurdle.”Read More
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