Month: August 2010

Magnetize Your Brand and Attract More Customers

By Phil Davis | August 25, 2010

Utilize the laws of nature What makes a company brand magnetic — one that effortlessly attracts customers, revenue, media attention and employees alike? A quick examination of the laws of…

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Transform Your Business Name Into a Brand Name

By Phil Davis | August 25, 2010

Build a Brand Image It’s easy to think that because you have a name, logo and tag line, that you have a brand. But corporate identity is just the first…

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Reposition Your Company to Boost Your Bottom Line

By Phil Davis | August 24, 2010

Create a Brand Message Many business owners spend the majority of their time, money and energy promoting their products and services instead of building their brand message. If your main emphasis is…

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Inc. – 10 Things to Do Before You Start Your Start-up

By Phil Davis | August 17, 2010

(Excerpts) “One thing that Phillip Davis, the founder of Tungsten Branding, a Brevard, NC-based naming firm, asks entrepreneurs is “do you want to fit in or stand out?” It seems straightforward. Who wouldn’t want to stand out? But Davis explains that some businesses are so concerned about gaining credibility in their field, often those in financial services or consulting, that they will sacrifice an edgy or attention-getting name. “However, in the majority of cases, clients want to stand out and that’s a better approach when looking at your long-term goals. Even the companies that say ‘I just want to get my foot in the door’ will usually begin wishing that they stood out more once they pass that first hurdle.”

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The Benefits of Rebranding Your Company

By Phil Davis | August 15, 2010
benefits of rebranding

Improve Your Image and Your Bottom Line When asked, most business owners will admit that their companies have changed, adapted & evolved over time to better serve their clients’ needs.…

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