Month: January 2010

Apple’s iPad – Only One Chance to Make a First Impression

By Phil Davis | January 28, 2010

When the much anticipated, must-have, Apple gadget debuted this week it was met with a collective “huh?” Part of it was due to the branding. Instead of choosing a unique…

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The Five Key Steps to Naming an Internet Business

By Phil Davis | January 9, 2010

Naming an Internet based business or start-up can be a daunting task. Do you follow the zany likes of Google and Yahoo, or do you go the more literal route…

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Six Essentials You Must Have from a Naming and Branding Firm

By Phil Davis | January 9, 2010

A brand naming firm that’s worth its salt will do more than deliver a creative business name. They will see the proverbial “big picture” and set you up with a…

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Monster Amazon Crocs – Why Creative Brand Names Work Best

By Phil Davis | January 8, 2010

The most common company naming trap is this – creating a new business name that’s accurate and descriptive, but utterly forgettable. And it’s easy to see how it happens. Unlike…

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Marketing Essentials: The 15 Second Elevator Speech

By Phil Davis | January 8, 2010

Distilling the Essence of Your Business You’re at a conference. Someone steps in the elevator, notices your name tag and asks, “So what do you guys do?” Quick — what’s…

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How to Find the Perfect Domain Name for Your Internet Business

By Phil Davis | January 8, 2010

Let’s face it — finding a good domain name is tough these days. Over 100 million domains have already been registered, and from all accounts, the trend is not likely…

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When is it Time to Hire a Company Naming Firm?

By Phil Davis | January 8, 2010

The long-term cost of promoting a poor company name is far greater than the initial investment in a good brand name

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Choosing the Right Branding Consultants to Name Your Company

By Phil Davis | January 8, 2010

What’s in a naming company? If you ever attempted naming your new company or rebranding your business, then you probably have an appreciation for the difficulty involved in the process.…

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Company Naming – Own a Word and Become a "Monster"!

By Phil Davis | January 8, 2010

Is it possible to actually “own” a word in everyone’s mind? The short answer is “Yes!”. (Or perhaps Yahoo!) You can own just about any word in any language, or…

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