Naming an Internet based business or start-up can be a daunting task. Do you follow the zany likes of Google and Yahoo, or the more literal route of Hotels.com and Cars.com? Do you need to have the exact matching domain name as your brick-and-mortar business? And just how important is the .com vs. the .net? […]
A brand naming firm that’s worth its salt will do more than deliver a creative business name. They will see the proverbial “big picture” and set you up with a future marketing platform that will provide ongoing marketing campaigns. The complete corporate identity package should include… 1. A Great Business Name This is the building […]
The most common company naming trap is this – creating a new business name that’s accurate and descriptive, but utterly forgettable. And it’s easy to see how it happens. Unlike real life application, naming is usually done in a vacuum — with no context, no accompanying logo, web site or brochure copy. A group of […]
Distilling the Essence of Your Business You’re at a conference. Someone steps in the elevator, notices your name tag and asks, “So what do you guys do?” Quick! What’s your answer? You’ve got about 15 seconds before the doors open. For most business owners, getting to the crux of what they really do is the […]
The long-term cost of promoting a poor company name is far greater than the initial investment in a good brand name
