Month: January 2010
When the much anticipated, must-have, Apple gadget debuted this week it was met with a collective “huh?” Part of it was due to the branding. Instead of choosing a unique…Read More
Naming an Internet based business or start-up can be a daunting task. Do you follow the zany likes of Google and Yahoo, or do you go the more literal route…Read More
A brand naming firm that’s worth its salt will do more than deliver a creative business name. They will see the proverbial “big picture” and set you up with a…Read More
The most common company naming trap is this – creating a new business name that’s accurate and descriptive, but utterly forgettable. And it’s easy to see how it happens. Unlike…Read More
Distilling the Essence of Your Business You’re at a conference. Someone steps in the elevator, notices your name tag and asks, “So what do you guys do?” Quick — what’s…Read More
Let’s face it — finding a good domain name is tough these days. Over 100 million domains have already been registered, and from all accounts, the trend is not likely…Read More
The long-term cost of promoting a poor company name is far greater than the initial investment in a good brand nameRead More
What’s in a naming company? If you ever attempted naming your new company or rebranding your business, then you probably have an appreciation for the difficulty involved in the process.…Read More
Is it possible to actually “own” a word in everyone’s mind? The short answer is “Yes!”. (Or perhaps Yahoo!) You can own just about any word in any language, or…Read More
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