The Pitfalls of Using a Family Name for Your Business Name

I took a call from Jason Del Rey a few weeks back about an interesting branding story he was working for Inc. Magazine, for which he needed an expert opinion. Skinner Baking Company had long supplied regional grocery store chains with an unbranded pastry for their bakeries. Now the owner wanted to “brand” the product […]

Naming Your Consulting Company – Four Key Questions

Looking to create a new company name? Ask yourself these four important branding questions before creating your new business identity. With the all the bumps in the economy the past few years, many experienced mid and upper level professionals are striking out on their own, leveraging their expertise to build their own future and control […]