Month: February 2009

The Most Expensive Word In All Of Branding

By Phil Davis | February 17, 2009

When speaking with potential clients about their naming and branding needs, one word in particular raises the proverbial red flag higher than any other — and it might surprise you.…

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Harvesting Vs. Hunting — Which Company Branding Strategy Works Best?

By Phil Davis | February 6, 2009

In a “down economy” (are you just a bit tired of hearing that phrase?) it’s easy to resort to knee jerk reactions when it comes to marketing your brand. When…

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