Month: October 2008
When I met Tim Shannon, CEO of Dale Jarrett Racing Adventure, he had a familiar problem. His industry had become saturated, hyper competitive and market share was shrinking. Faced with…Read More
I’ll confess… not every great brand name comes from Tungsten. Ouch! There, I said it. It seems to be good sport these days to make fun of the names that…Read More
If you ever wanted to know more about the effects of branding, then simply follow politics. This year we saw Hillary Clinton attempt to own “experience” early in her run…Read More
I have a confession to make. The things I teach are really the things I want to know. For years I’ve been advocating the importance of defining who you are…Read More
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