Month: October 2008

How to Take Your Brand to New Heights

By Phil Davis | October 27, 2008

When I met Tim Shannon, CEO of Dale Jarrett Racing Adventure, he had a familiar problem. His industry had become saturated, hyper competitive and market share was shrinking. Faced with…

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Crystal Light Bulb Award — Brilliant Brand Names That Shine

By Phil Davis | October 22, 2008

I’ll confess… not every great brand name comes from Tungsten. Ouch! There, I said it. It seems to be good sport these days to make fun of the names that…

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Learning from McCain’s Biggest Branding Mistake

By Phil Davis | October 16, 2008

If you ever wanted to know more about the effects of branding, then simply follow politics. This year we saw Hillary Clinton attempt to own “experience” early in her run…

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I Finally Get My Own Advice… It’s All About the End Benefit.

By Phil Davis | October 8, 2008

I have a confession to make. The things I teach are really the things I want to know. For years I’ve been advocating the importance of defining who you are…

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12 Steps to Overcoming Brand Dilution

By Phil Davis | October 6, 2008

Laura Ries makes a compelling case for the addictive quality of creating line/brand extensions. In her view, the temptation to increase market share, by borrowing on the equity in a…

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