Month: September 2007

The Common Problems of Common Company Names

By Phil Davis | September 22, 2007

You might think weird business names might lose potential business, but it’s often just the opposite. Unique company names actually serve a pragmatic profit-producing purpose. Even though they may not…

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Add a little “Kaszazz” to your branding!

By Phil Davis | September 19, 2007

When our first Australian client came knocking this past spring they had a big branding problem. Their company name was “Crafty Kids,” a legacy name that began when they sold…

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Where Do Company Names Really Come From?

By Phil Davis | September 12, 2007

  I happened to trip across this naming trivia site today that contains great anecdotal stories about how companies came up with their names. Many of these older legacy names…

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Claricent – The Bright Way to Name a Consulting Company

By Phil Davis | September 11, 2007

Not all invented/coined words are created equal. Some have no linguistic basis and therefore no meaning (i.e. Xerox, Kodak, etc.) Every ounce of brand equity then has to be earned…

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Coghead and Coglets… the beginning of a naming hierarchy

By Phil Davis | September 2, 2007

When Coghead was just a name on a list, who would have foreseen the meteoric rise of the Coghead “dude” and the success of the recently released “Coglets” application? This…

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