Before Branding Your Company, Determine Your Position
Knowing what position your company occupies in your industry will help differentiate your from your competitors
Tag Archive for: company brand name
Naming a New Business? Itemize and Prioritize!
One of the most common refrains I hear when naming a new business is “I’ll know the right company name when I hear it.” That may or may not be true. It also may or may not be wise! Why is that? Because it makes the assumption that you know exactly what you want. When […]
Is Your Company Brand Name an “Evergreen?”
Great brands are like big pine trees, they work year round. I sometimes refer to these as “perennial” brand names, since they don’t have to be “replanted” every new season, or every time a company changes it products and/or services. What is the basis for an “evergreen” brand name? First and foremost, it must be […]