Before Branding Your Company, Determine Your Position
Knowing what position your company occupies in your industry will help differentiate your from your competitors
Tag Archive for: branding companies
Naming a New Business? Itemize and Prioritize!
One of the most common refrains I hear when naming a new business is “I’ll know the right company name when I hear it.” That may or may not be true. It also may or may not be wise! Why is that? Because it makes the assumption that you know exactly what you want. When […]
Why Metaphors Make Great Company Brand Names
Picture the Perfect Business Name If a picture is truly worth one thousand words, then what better way to convey your corporate brand than with a metaphor? The hyperinflation of news and information requires branding strategies that disrupt, “stick,” and convey more than the literal product or service a company offers. A great example of […]