Company Rebranding: Creating names that reflect who you are


Corporate & Business Rebranding Services

Growing businesses typically evolve their product and services mix to keep current and relevant with their client needs. This natural progression can lead to outdated and legacy brand names that no longer fit, sound outdated, or worse, mislead customers about who you are and what you do. To properly rebrand a company, the new name should reflect their company's core attributes and capabilities. These types of company names are more timeless, enduring and capable of expanding as the company grows.
Tungsten has successfully rebranded hundreds of regional, national and multinational firms, from retail and industrial companies to global franchise and technology firms. We provide a step-by-step process to ensure that key stakeholders are involved and engaged, and that the final naming candidates reflect the goals of the project, the best fit-to-concept. The results are clear, insightful and intuitive brand names that reflect the essence of who you are.
If you are considering a company or business rebranding project, we invite you to call us at 828.877.2699 or fill out our contact form and we'll provide a no-obligation assessment of your company branding needs.
Tungsten has helped to brand and rebrand a number of companies nationwide. Here are a few examples.
  • Brand discovery and needs assessment
  • Determination of budget and timeline
  • Identification of key stakeholders and decision makers
  • Prioritization of top company strengths/attributes
  • Finalization of branding criteria
  • Ideation and creation of naming candidates
  • Construction of custom naming suite for presentation
  • Review of naming candidates with full visual build out
  • Refinement and selection of final candidates
  • Trademark research and domain availability
  • Customized logo development and corporate identity
  • Finalization of all art files and domain transfer