AdAge – Renaming Weinstein Company Won’t Be Easy

Frame 5

October 10, 2017

In the wake of widespread sexual harassment allegations against Harvey Weinstein, the company that bears his sullied name is reportedly considering a rebrand. A rebrand and new name are unlikely to make anyone forget the horrifying accounts of Weinstein’s treatment of women. But a new name could signal a new era — one that would likely need…

About Phil Davis

Brand Naming Expert

With over twenty-five years of company naming and branding expertise, Tungsten founder Phil Davis is a marketing and advertising veteran, having personally named over 250 companies, products and services worldwide. As a sought-after naming expert, Phil has been quoted in The Wall Street Journal,, Businessweek, Entrepreneur, and Newsday.

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