October 10, 2017
In the wake of widespread sexual harassment allegations against Harvey Weinstein, the company that bears his sullied name is reportedly considering a rebrand. A rebrand and new name are unlikely to make anyone forget the horrifying accounts of Weinstein’s treatment of women. But a new name could signal a new era — one that would likely need…
About Phil Davis
Brand Naming Expert
With over twenty-five years of company naming and branding expertise, Tungsten founder Phil Davis is a marketing and advertising veteran, having personally named over 250 companies, products and services worldwide. As a sought-after naming expert, Phil has been quoted in The Wall Street Journal, Inc.com, Businessweek, Entrepreneur, and Newsday.