While not literal, SmoothGlo walks the fine line between informational and inspirational. The name highlights the desired results, smoother skin and radiant looks, while still possessing a proprietary air. The “Glo” suffix provides an extra touch of “brandability.” When it comes to rough and discolored skin, who wouldn’t want SmoothGlo! These types of brand names speak for themselves, serving as a catalyst to the marketing efforts. SmoothGlo is now a recognized name in laser aesthetics serving a growing (and glowing) global clientele.