Reliage goes right to the core concept of what drives this business. It’s all about competency and dependability. In the split seconds it takes to make a decision, this name stands out as being a reliable source for trusted transportation. And the “age” suffix provides an “ish-ness” to the name with associations such as “package,” “storage,” “mileage,” “brokerage,” and “advantage.” It could also underscore how reliable, dependable service has “come of age.” These intuitive mash-up names can work well if constructed in alignment with a company’s core attributes. This project succeeded on that front and delivered on all the deliverables.