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Alltold AI
Giving visual representation a name that tells the whole story.
The Challenge:
Move inclusion beyond words and into the picture.
A company’s language can express a commitment to diversity while its imagery tells a different story. Founded by former Google professionals, Alltold set out to help organizations understand who was—and wasn’t—represented in their visual content.
Tungsten Branding’s challenge was to name a technology company with a deeply human purpose. The name needed to communicate inclusion and completeness while giving the business room to grow beyond its initial applications.
The "Ah-ha" Moment:
Everyone counts. Every story matters.
The familiar expression “all told” means considering everyone or everything together. As a brand name, Alltold connects that sense of completeness with the stories organizations tell through images.
The name brings two ideas together: accounting for the people represented in media and recognizing whose stories are being told. It gives a sophisticated analytical service a conversational, human identity grounded in its purpose.
THE RESULT: A human name for technology that measures who gets seen.
Alltold adopted a distinctive identity supported by Alltold.ai. Today, the company offers representation insights for advertising, film, television, and generative AI, helping organizations evaluate how people appear across their content.
The name accommodates that broader scope while preserving its central idea: understanding the full picture means recognizing the people within it.
Website: Alltold
Scope of Work
Brand Name Discovery
Brand Name Criteria
Brand Name Development
Tag Line Creation
Brand Positioning Exploration
Preliminary Trademark Research
Domain Name Availability Research
"We so appreciate how you're guiding us along this process."
