Our Team


Phil Davis

President & Founder

With over 25 years of brand name development experience, Phil Davis is one of the most quoted company naming experts globally. Phil's branding articles are frequently referenced by those researching and publishing branding related topics. He was recognized with a Price Waterhouse Up and Comer Award at the start of his career and continued by building a marketing firm that attracted a broad range of retail, medical, industrial and B2B clientele. Phil has worked regionally, nationally and internationally to build clear, compelling brand identities that convey a cohesive message. His commitment to brand clarity is the hallmark of Tungsten Branding. When not actively naming a company, Phil speaks on the subject of "brilliant branding" and best industry practices. He has served as both keynote branding speaker, as well as subject matter expert on brand development.


Liz Hiemstra

Senior Namer & Project Manager

Being raised by an English major and holding a degree in Public Health, Liz Hiemstra comes equipped with a unique vantage point into verbal and organizational branding. This combination of linguistic fascination and public service lead her into the field of professional services branding. Her tenure at Tungsten Branding has enabled her to deal with a wide range of clients ranging from start-up entrepreneurs to national non-profits. She has several national and international brand identities to her credit including Inugo.com, an international smart parking platform based in New Zealand and Upouria.com, a national coffee and tea flavoring in the food and beverage category. When not assisting in name development, she is frequently involved in entrepreneurial side projects.


Hunter Hall

Visual Designer

Hunter is a rising designer whose visual acuity and knack for design often leaves us speechless, (a tough thing to do here). Hunter graduated from the University of North Carolina in Asheville with a B.S. in New Media and a minor in Business Marketing. The hallmark of her work is the attention to detail and the thoughtfulness of the design itself. Just as words and names contain meaning, Hunter looks to embed supportive visuals elements that help communicate the brand message. Hunter’s reflective approach and insightful design combine to showcase the brand in the best light possible. Her competitive nature comes from years of Division 1 tennis tournaments. All that to say this. When Hunter does your design work, you will know that you’ve been served.


Blake T. Wall

Director of Operations

Blake comes to us equipped with a diverse background in leadership training and project management. More recently, Blake held management positions in the health and construction fields. Blake honed his supervisory and communications skills during his ten years of service in the Infantry as a Non-Commissioned Officer for the US Army. Blake obtained his Bachelors Degree in Leadership & Experiential Education at Brevard College, followed by a Master's Degree in Construction Management at NewSchool of Architecture and Design in San Diego, CA. When Blake isn't leading a charge at Tungsten, he can be found moonlighting as bartender at a local brewery. He is a welcomed addition to team Tungsten and we are happy to have him in our ranks.

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