Our Team


Phil Davis

President | Founder

With over 25 years of brand name development experience, Phil Davis is one of the most quoted company naming experts globally. Phil's branding articles are frequently referenced by those researching and publishing branding related topics. He was recognized with a Price Waterhouse Up and Comer Award at the start of his career and continued by building a marketing firm that attracted a broad range of retail, medical, industrial and B2B clientele. Phil has worked regionally, nationally and internationally to build clear, compelling brand identities that convey a cohesive message. His commitment to brand clarity is the hallmark of Tungsten Branding. When not actively naming a company, Phil speaks on the subject of "brilliant branding" and best industry practices. He has served as both keynote branding speaker, as well as subject matter expert on brand development.


Liz Hiemstra

Senior Namer | Project Manager

Being raised by an English teacher and holding a Bachelor of Arts in Public Health, Liz comes equipped with a unique vantage point into verbal and organizational branding. This combination of linguistic fascination and public service lead her into the field of professional services branding. Her tenure at Tungsten Branding has enabled her to deal with a wide range of clients ranging from start-up entrepreneurs to national non-profits. She has several national and international brand identities to her credit including Inugo.com, an international smart parking platform based in New Zealand and Upouria.com, a national coffee and tea flavoring in the food and beverage category. When not assisting in name development, she is frequently involved in entrepreneurial side projects.


John Simpson

Associate Namer | Project Manager

Born and raised on a Christmas tree farm in the foothills of North Carolina, John is no stranger to the land of the long leaf pine. John received his Bachelor of Architecture at UNC Charlotte and has spent the last seven years designing everything from hospitals to breweries to summer camps. Yearning to wordsmith, John joined the Tungsten Team to shift from designing buildings to building brands. Most days, John can be found knee deep in a thesaurus searching for naming fodder or at the drawing board tinkering with brand architecture.


Derek Coté

Senior Visual Designer

Derek traded his tuque in the Great White North for a raincoat in the Emerald City, his raincoat for a shoebox in the Big Apple, the shoebox for a hockey stick in Michigan, and finally, his hockey stick for a ham biscuit in Dixie. Derek received his MFA from Virginia Commonwealth University and is always curiously exploring the aesthetic meaning of things. He is an award-winning artist and short film maker who cut his design teeth collaborating with a prolific New York City architecture studio and freelancing for various ad and design agencies. Derek can often be found in his studio experimenting with visual media when he’s not busy bringing form to Tungsten’s brands.


Blake T. Wall

Director of Operations

Blake comes to us equipped with a diverse background in leadership training and project management. More recently, Blake held management positions in the health and construction fields. Blake honed his supervisory and communications skills during his ten years of service in the Infantry as a Non-Commissioned Officer for the US Army. Blake obtained his Bachelors Degree in Leadership & Experiential Education at Brevard College, followed by a Master's Degree in Construction Management at NewSchool of Architecture and Design in San Diego, CA. When Blake isn't leading a charge at Tungsten, he can be found moonlighting as bartender at a local brewery. He is a welcomed addition to team Tungsten and we are happy to have him in our ranks.

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