Our Team


Phil Davis

President | Founder

With over 25 years of brand name development experience, Phil Davis is one of the most quoted company-naming experts globally. Phil has personally named and/or branded over 500 companies, products, and services worldwide. Some of his work includes PODS (Portable On Demand Storage), as well as TeamLogicIT, EarlyMoments, TradingBlock, and DoubleCross Vodka. Phil has written for or been quoted in Inc. Magazine, Forbes, WSJ.com, Entrepreneur.com, Bloomberg Business Week, American Express OPEN Forum, Newsday.com, Reader’s Digest, D&B’s AllBusiness.com, MediaPost.com, and ReadWriteWeb.com, as well as numerous industry-specific trade publications. Phil’s branding articles are frequently referenced, cited and syndicated by those researching and publishing branding related topics. When not actively naming a company, Phil speaks on the subject of “Brilliant Branding” and best industry practices. He has served as both a keynote speaker and as a subject matter expert on brand development.


Elizabeth Hiemstra

Director of Brand Strategy

With a BA in Public Health, Liz possesses a unique vantage point into verbal and organizational branding. Her combination of linguistic acumen and public service led her to the field of professional services branding. At Tungsten, she has worked with a wide range of clients and has several national and international brand identities to her credit. Other interests include getting involved in entrepreneurial side projects.


Blake T. Wall

Director of Operations

As a US Army Veteran and former Infantry NCO, Blake brings a wealth of Leadership and Management experience to Tungsten. His professional background also includes Assistant GM and Director positions in the fields of Health & Wellness, Hospitality, and Construction. Blake’s formal education consists of a Bachelor’s in Wilderness Leadership and a Master’s in Construction Management. His diverse background makes him an invaluable asset to Tungsten and its Clients.


Derek Coté

Senior Visual Designer

This former Art & Design professor brings a universe of creative design expertise to Tungsten. Derek cut his teeth as a designer in New York City working with brands like Unilever, Quiksilver, Really Cool Foods, and American Girl. Derek earned his MFA from Virginia Commonwealth University and is an award-winning artist and filmmaker. His work has been exhibited internationally.


John Simpson

Brand Strategist

John received his Bachelor of Architecture at UNC Charlotte and has spent the last seven years designing everything from hospitals to breweries to summer camps. Yearning to wordsmith, John joined Tungsten to shift from designing buildings to building brands. Most days, John can be found knee-deep in a thesaurus searching for naming fodder or at the drawing board tinkering with brand architecture.

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