Episode 035: Naming a Tech Company – Six Steps to Branding Success

Brilliant Branding Live Show Archives

Originally aired weekly August 2017 - August 2018 With host Phil Davis

Show Description

"Brilliant Branding" shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the "pivot point" of an organization, the "why" behind each business to help build a more clear, cohesive and compelling brand image.


Naming a tech company is a challenge, given the crowded marketplace and need for clear messaging. Today’s episode focuses on six key steps that provide a proven process for developing clear and compelling brand names for your IT startup or rebrand.

By following these six steps you’ll discover new methods, strategies and possibilities for successfully naming and branding your tech or IT business, platform or technology.

A company name is more than a handle, it’s the first impression and the start of a conversation. Getting the best business name possible makes all the difference.

Be sure to listen, drop us a line or read up on naming tips here at the link below. And most of all, be brilliant!