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The Most Expensive Word In All Of Branding

By Phil Davis Branding Articles

Harvesting Vs. Hunting — Which Company Branding Strategy Works Best?

By Phil Davis Branding Articles

The Best (And Worst) Company Names of All Time

By Phil Davis Branding Articles

Yellow Pages, Typewriters, Encyclopedias — A Lesson in Brand Identity and Positioning

By Phil Davis Branding Articles

What the Holidays Teach Us About Brilliant Branding

By Phil Davis Branding Articles

12 Steps to Overcoming Brand Dilution

By Phil Davis Branding Articles

Using Alliteration to Create a Cool Company Name

By Phil Davis Branding Articles,  Company Naming,  Naming Strategies

Is Your Brand Name a Meatball Sundae? Ask Seth Godin!

By Phil Davis Branding Articles

The Number One Tagline Mistake

By Phil Davis Branding Articles

Claricent – The Bright Way to Name a Consulting Company

By Phil Davis Branding Articles