Project Details

  • Brand Positioning
  • Brand Discovery
  • Brand Facilitation
  • Name Concepting
  • Company Name Creation
  • Tag Line Creation
  • Corporate Logo Design
  • Domain Name Acquisition

This French based medical consultancy needed a name that reflected their ability to deliver healthy bottom line results for companies with extensive product pipelines. By combining the prefix (and positive connotation word) “well” with the “era” of a new era, we were able to create an inviting and engaging corporate name. This is what we call a descriptive hybrid/invented name. This demonstrates the ability to combine two naming strategies to come up with a unique name, complete with the matching domain. When it comes to naming, all’s well that ends well.