Project Details

  • Brand Positioning
  • Brand Discovery
  • Brand Facilitation
  • Name Concepting
  • Company Name Creation
  • Tag Line Creation
  • Corporate Logo Design
  • Domain Name Acquisition
  • Custom Website Design

The​ ​Challenge:​ ​Create​ ​a​ ​national​ ​corporate​ ​brand​ ​name​ ​for​ ​an​ ​agricultural​ ​technology​ ​firm

With disease threatening the entire Florida citrus industry, our client had the rights to an emerging nanotechnology that could stem the tide and improve the health of this valuable crop.

The​ ​Solution:​ ​Create​ ​a​ ​name​ ​that​ ​highlighted​ ​the​ ​company’s​ ​ability​ ​to​ ​boost​ ​harvest​ ​while​ ​improving the​ ​bottom​ ​line

Many agricultural brand names sound dry, technical and uninspired. This new technology held loads of promise that could potentially serve as a game changer in the ag field. The name needed to reflect this potentiality and possibility. TriYield was just that name, implying an increase in output and viability. The name was also versatile, so that it was not confined to the citrus industry. These types of names can then grow and evolve as the company and products evolve. TriYield was more than a name, it was an implicit call to action,
as well as an indicator of the company’s three main product lines. These included TriYield Root, TriYield Leaf, and TriYield Boost. The company and brand continue to thrive as the technology advances.