Project Details

  • Brand Positioning
  • Brand Discovery
  • Brand Facilitation
  • Name Concepting
  • Company Name Creation
  • Tag Line Creation
  • Domain Name Acquisition
  • Corporate Logo Design

The Challenge: Create an energizing brand name for an IT company that saves energy.

This Malaysian-based IT firm needed a brilliant brand name that worked globally.

The Solution: Energizing a brand

When a Malaysian-based IT company went in search for a naming firm that could shed some light on their problem, they turned to Tungsten. Their previous name, Empower Controls, was not available in the U.S. due to trademark issues, so they needed something new, bright and brilliant. Their innovative products save energy by remotely shutting off electronic devices that consume “stand-by” energy. This accounts for up to 13% of the energy consumption in the average home (i.e. DVD players, cell phone chargers, TVs, iPODS, etc.) This “trickle” of wasted energy adds up to a lot of valuable resources, so we hailed the new company TrickleStar!

The name falls into much the same naming nomenclature as Energy Star, a government-backed program that helps businesses and individuals protect the environment through energy efficiency. So the precedent was there to signal energy savings, innovation, bright ideas, and pure brilliance.

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