Project Details

  • Brand Discovery
  • Brand Facilitation
  • Name Concepting
  • Name Creation
  • Corporate Logo Design
  • Tag Line Creation
  • Domain Name Acquisition

The Challenge: Branding a surgical equipment distributor 

This medical device provider wanted a name that highlighted their desire to fight on behalf of their clients, to go to the mat, to be in their corner championing their cause. This was a feisty bunch that refused to accept no and wouldn’t stand to let their customers settle for second best. If any project called for a punchy name, it was this one. So the Tungsten crew came up with TKO Surgical with the tagline “Technically Superior.” This drew from the acronym Technical Knock Out, a term used extensively in boxing. While other more timid firms settled for weak, generic names, this team powered up their brand image with a name that delivered a decisive message.

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