Project Details

  • Brand Positioning
  • Brand Discovery
  • Brand Facilitation
  • Name Concepting
  • Company Name Creation
  • Tag Line Creation
  • Logo Design
  • Domain Name Acquisition

Create a brand name for an insect repellent

The Challenge: To create a new, national brand name for an all natural mosquito repellent.

This particular client lived locally and had a great bug repellent formulated from all natural ingredients. This mosquito repellent had even outperfomed a product using 100% Deet in an independent test -- a feat that had never been done to date. But alas! He had no name or marketing materials to spread the word about this breakthrough. His original name of Skeeter Scatter ran into trademark problems. So playing off the old southern expression of "Skedaddle!", we created a twist on the word, (thereby creating a proprietary and more protect- able brand name).

The Result? Skedattle™ All-Natural Mosquito Repellent

The name begged a cartoon character, so we commissioned an artist to create Skeeter, the freaked out mosquito that adorns each bottle of Skedattle. Working with a limited budget, we then created a small web site and issued a number of press releases. The rest is quickly becoming history as word of this family friendly mosquito defeater spreads across the internet and off shelves.

Another case of someone with a bright idea, just needing a brilliant name to go with it. And illuminated marketing is what you'll discover at Tungsten Brand Marketing.