Project Details

  • Brand Positioning
  • Brand Discovery
  • Brand Facilitation
  • Name Concepting
  • Company Name Creation
  • Tag Line Creation
  • Domain Name Acquisition

The Challenge: Create a brand name for a QR Code Management System

When it comes to naming an internet company, the best brand names tend to be short, catchy and to-the-point. Since QR codes are all the rage, we created a brand name that provided a sense of the web site's functionality - all while keeping the company name itself to just seven letters. This type of naming strategy follows a more pragmatic approach, incorporating a sense of the site's purpose, (creating 2-D quick response codes that connects mobile phones shoppers with mobile friendly web pages.) Not only can you create, customize and share multiple QR codes from one console, ScanTag also allows for tracking individual codes to measure their effectiveness.

When naming a first-in-category product or business, its vital to choose a name that has the potential to become the industry defining term, the household word, the Blu-ray, Kleenex, or Frisbee that consumers use to describe the category. In business that would be a name like Xerox, as in "Xerox this proposal for me." Or "Hand me a Post-it note." That's something we were able to do successfully for PODS. For these types of names to succeed, they need to be either simple and intuitive, or memorable and disruptive. Simple and intuitive would be a brand name such as Rollerblade. A memorable and disruptive name would be ones like Yahoo! or Crocs. Both naming strategies can work, depending on proper execution of the name, tag line, logo and overall branding strategy.

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