Project Details

  • Brand Discovery
  • Brand Facilitation
  • Company Name Creation
  • Tag Line Creation
  • Corporate Logo Design
  • Domain Name Acquisition

Branding a custom retaining wall and landscape design company

Creating a natural looking, yet engineered, retainer wall product begged a name as beautiful as its appearance. Typically these man made products end up with mashed up names that sound manufactured, or worse, even tortured -- names like NaturBlok or EnviroStone. In this case we knew the name needed to sound “concrete,” and tangible; appealing and enticing. Since this product solved the problem of artificial looking landscapes, we went with the metaphor naming strategy, leveraging the famous rock that unlocked the keys of ancient civilization… the Rosetta stone. The name sounds both credible and graceful. Unearthing the right name made all the difference.