Project Details

  • Brand Positioning
  • Brand Discovery
  • Brand Strategy
  • Name Concepting
  • Company Name Creation
  • Tag Line Creation
  • Domain Name Acquisition

Rebranding an integrated recycling management firm

This Canadian based firm was formerly called Forest Fibers, based on their original focus on recycling of paper products. As with any growing firm, their capabilities and offerings expanded beyond their initial business model, making the name not only outdated, but also misleading. This assignment also required the name to work in both English and French, being a Montreal firm. After comprehensive discussions and client collaboration, we ended on the invented name Ricova, hinting at recycling, recovery, discovery, and innovation. This is what we call an “ish” name, in that it sounds believable and plausible to be in the integrated waste management business, while also allowing room for continued growth and expansion.