- Brand Discovery
- Name Concepting
- Name Creation
- Tag Line Creation
- Corporate Logo Design
- Domain Name Acquisition
Nailing down the perfect brand name
When Olan Labs came to us they needed a new company name, one that added some polish and shine to their professional beauty and nail care business. Yet they also wanted a brand name that related or tied back to their legacy name, a reputation that was built upon years of quality service. To accomplish that goal, we created Prolana. The "Pro" spoke to both the professional beauty industry and their expertise as knowledgeable professionals in the business. The embedded "olan" remained nested in the middle of the name, and the Latin-esque "a" ending gave the name a slight European flair - sounding feminine, upscale and sophisticated.
Every branding assignment presents unique challenges. In this case we were able to blend the old with the new and create something unique and appealing - giving the brand a beauty makeover!