Project Details

  • Brand Positioning
  • Brand Discovery
  • Name Concepting
  • Company Name Creation
  • Tag Line Creation
  • Domain Name Acquisition

The Challenge: Rename and rebrand a budding web design company to highlight its true colors.

When Angela Nielsen of NIC Media called, she had a growing identity crisis. Her company name was based on an acronym -- Nielsen Internet Consulting. It provided little clue as to what she did, (web design) and more importantly, how she did it (beautifully). Was NIC Media an advertising agency? A talent agency? A video production firm? "Media" is one of the most diluted words in the business vocabulary. So rather than improving the description of what she did (that would have lead to a boring, literal name such as Internet Web Design Associates) we opted to evoke a sense of how she did it... in a simple, bold and beautiful way. The result, a name with singular focus on the company's stunning design capabilities.

The name also re-positioned Angela's firm for more creative assignments. Rather than designing bland, brochure-type web sites, One Lily now attracted clients craving high visual impact. The perceptual shift occurred instantly in terms of positive feedback and open curiosity. The question "Why One Lily?" opened the door to a richer explanation of the company's strengths and benefits. continues to thrive and business is indeed "blooming." All Angela needed was a touch of brilliance from the bright minds at Tungsten. If you're ready for a name that's both bold and beautiful, just click here to get started.