Project Details

  • Brand Positioning
  • Brand Discovery
  • Brand Facilitation
  • Name Concepting
  • Company Name Creation
  • Tag Line Creation
  • Domain Name Acquisition

The Challenge:
Create a brand name for a nationwide IT franchise

When Franchise Service (owners of Sir Speedy® and PIP Printing®) approached us to brand their new IT business, they needed a name that would resonate with both the end users as well as potential franchisees. After examining the different naming strategies, we decided that “Positive Connotations” would work best for this brand (aka evergreen or perennial). This is a strategy that works well for a number of businesses.

The Solution:
Use some naming logic to communicate teamwork

Combining existing positive industry related words in a unique way enabled us to obtain a trademark and establish a web presence. Both “Team” and “Logic” resonate well with potential clients who want dependable experts to install, repair and maintain their networks and computer systems.

TeamLogic IT bannerThe goal of TeamLogicIT is to become the CarMax of the small business IT industry... replacing many of the mom and pop computer stores with a nationwide branded IT solution that people will know and trust. For most small business owners, the idea of a turn key IT company that worked as a “team”, and used a common sense “logic” in their solutions, was an appealing alternative to the ad hoc providers with which they were accustomed to dealing.


"I can’t tell you what a joy it has been to work with you. You made this whole effort fun and easy."

Chuck Lennon, Vice President
Franchise Services, Inc., Sir Speedy, Pip Printing

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