Project Details

  • Brand Discovery
  • Name Concepting
  • Company Name Creation
  • Corporate Logo Design
  • Domain Name Acquisition

Naming a holistic healthcare staffing provider

The Challenge: Create a brand name that captures the spirit of genuine, in-home care giving... (without sounding whimsical or medical!)

Successful naming often requires walking a thin line. In this case, the client needed a name that communicated professional, in-home care, without sounding too cute, clever or medical.


Because the services they provided were non-skilled -- such as personal care, hygiene, meal preparation, companionship and light housekeeping. Their goal was to provide the practical, everyday assistance needed by many elderly or disabled individuals in order to remain in their homes -- and to provide these services with the type of genuine warmth that was often lacking in purely clinical home care services.

At the same time, the name needed to convey a high degree of integrity and professionalism. By combining the evocative warmth of "Nurture" with the professional sensibility of "Care", we created a name that achieved that balance. NurtureCare captured their mission of enhancing and empowering the lives of their customers through personable, professional interaction. You might say it was exactly what the doctor ordered.

So when you need a name that really reflects who you are, seek brilliant treatment from professionals who also really care... Tungsten.