Project Details

  • Brand Positioning
  • Brand Discovery
  • Brand Facilitation
  • Name Concepting
  • Company Name Creation
  • Tag Line Creation
  • Corporate Logo Development
  • Domain Name Acquisition
  • Custom Website Design

The Challenge: Create a carwash brand name that sounds monumental in stature

Most carwash chains have names that focus on price or speed. These types of names sound limited, functional and mechanical by nature. Instead, we looked to create a name that evoked the sense of a true destination, something worth seeking out and visiting.

The Solution: Invent a name that would create a “rush” of new customers

Mt. Washmore is one of those rare brands names that work on several levels simultaneously. First and foremost Mt. Washmore represents a play on words, giving a nod to our national heritage and the presidential quality of the service. Secondly, “Washmore” is an imperative, a subtle command to “wash more!” Thirdly, it opens an entire marketing lexicon that speaks to the environment, conservation, heritage, history, freedom and liberty. This multi-faceted brand name allows the brand messaging to pivot and address everything from family road trips and national holidays to the benefits of recycling and improving your car’s “environment.”
If you are looking to clean up your branding act, then consider the full service naming options available at Tungsten Branding.