Project Details

  • Brand Positioning
  • Brand Discovery
  • Brand Facilitation
  • Name Concepting
  • Company Name Creation
  • Tag Line Creation
  • Corporate Logo Design
  • Domain Name Acquisition

Rebranding a business consultancy

Legacy or surname brand names are often dull and underpowered. To bring light on the subject, we look for the brilliance behind the business. In this instance the client’s consultancy firm provided keen insights into business processes, and IT issues, and provided smart, resourceful solutions that saved time, effort and money. His name, York Services, sounded small-ish to his potential client base, and could have been anything from an accounting firm to a HVAC company. For his rebrand, we focused on his ability to create those “ah-ha!” moments, ones where clients realize the real problem isn’t at all what they thought, and could be solved through a simpler, more intuitive solution. He was in fact, an “agent” of change, a light worker, a provider of illumination and understanding. The name Lumagent fit the bill and set the stage to tell his story.