Project Details

  • Brand Positioning
  • Brand Discovery
  • Brand Facilitation
  • Name Concepting
  • Company Name Creation
  • Tag Line Creation
  • Domain Name Acquisition

The Challenge: To create a strong brand name for a start-up staffing company.

When an IT staffing company came looking for a hard core name... they got one! The company name needed to reflect the mission-critical status of IT staffing. The name?


The Solution:

While we normally refrain from misspellings, in this case the hard "C" sound of "Core" naturally lent itself to a "K". Plus the special treatment allowed for more trademark protection and a matching domain name.

Combining "KORE" with an evergreen word such as "One" resulted in a strong name that evoked a sense of competence, dedication and focus. The word “One” also implies leadership and direction, as well as a single source of supply. The unique combination of Kore plus One provided a distinctive brand name, positioning the client as a forerunner in the industry. Finding the right name to fit specific brand criteria just happens to be one of our “Kore” competencies. If you’re looking for a strong brand name, we’re the one!

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