inugo_showcase (1)

Project Details

  • Brand Positioning
  • Brand Discovery
  • Brand Facilitation
  • Name Concepting
  • Company Name Creation
  • Tag Line Creation
  • Corporate Logo Development
  • Domain Name Acquisition

The Challenge: Name an IT platform that points the way to easier parking

When this New Zealand based parking company came to us with a revolutionary parking/payment app, we knew we needed to create a cool, intuitive name that spoke to the ease of use and entry. In addition the name needed to sound current, relevant and a bit “webby” to help position it in the customer’s mind.

The Solution: 

Naming a potential “game changer” is both exciting and challenging. The name needs to be both unique, yet intuitive, We played with all sorts of options from metaphors to positive connotation names, and even some play on words (can you say “keydabra!”) But the unanimous winner was the friendly, subliminal, imperative Inugo! Not only was the name a simple five letters in length, but we were able to secure the exact matching .com. The “In” prefix invited interest and intrigue while literally underscoring the entering aspect of this parking app/technology. “In” also allows languaging such as intelligent, internet, instant, etc. -- all aspect of the brand’s attributes. The “go” suffix highlights the speed, ease of use and mobility.

If you are looking for a brand name that can take you places, then park your project at Tungsten. Just call or email today.