Project Details

  • Brand Discovery
  • Name Concepting
  • Company Name Creation
  • Tag Line Creation
  • Corporate Logo Design
  • Domain Name Acquisition

The Challenge:
Create a brand name for pension management firm

This pension fund management firm needed a name to capture their “trusted advisor” position in the market. The new company name Hudson Pilot does just that… instills and inspires trust -- “piloting” their clients through the perils of the financial markets and helping them to land more safely. These type of metaphor names can work well, providing a rich marketing vocabulary to support the brand message.