Project Details

  • Brand Positioning
  • Brand Discovery
  • Brand Facilitation
  • Name Concepting
  • Company Name Creation
  • Tag Line Creation
  • Domain Name Acquisition

The Challenge:  Developing a hot new brand name for a smart new technology

When tasked with creating a compelling brand name that would nail the target market, Tungsten Branding created FireTag, a laser marking technology that assists in tracking fresh produce. This new product could prove pivotal in determining the source of many food borne illnesses and outbreaks. Due to the rapid fire speed of the technology, the brand name needed to convey its cutting edge approach to labeling the cartons of perishable goods  - and that it does. In fact, FireTag gives a whole new meaning to product "branding!" Better yet, we were able to secure the exact matching .com domain name to boot. The logo design centered around the name's futuristic look and feel. When all was said and done, the name was (very) warmly received.

If you're in search of a sizzling brand name, but have only lukewarm prospects, then we invite you to hire the bright minds at Tungsten Branding. From naming companies to naming products, Tungsten provides the creative spark to light up your ideas.

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