Project Details

  • Brand Positioning
  • Brand Discovery
  • Name Concepting
  • Tag Line Creation
  • Corporate Logo Development
  • Domain Name Acquisition

The Challenge: Develop a financial services brand name that could stand the test of time

The Solution: Create a rock solid name that evoked leadership and direction

When this mortgage provider came to us, he wanted a name that communicated credibility, reliability and commitment to getting the job done. He delighted in finding resourceful ways to help his clients get funded and obtain the home of their dreams. While others would have passed on some complicated or problematic mortgages, he remained committed to standing firm until the last piece of paper was in place and the final signature penned. That was just in his nature. So when looking for a company name that matched, we looked to the metaphor of a stone, a CharterStone, a commitment written in granite. While others would flinch in the face of adversity, he remained unmoved and undeterred, and for that, his clients were loyal and avid fans. We are too! For mortgage solutions that rock, we recommended David and his tried and trusted team.