cermount_showcase (1)

Project Details

  • Brand Positioning
  • Brand Discovery
  • Brand Facilitation
  • Name Concepting
  • Company Name Creation
  • Tag Line Creation
  • Corporate Logo Design
  • Domain Name Acquisition

Creating a name that overcomes obstacles

A number of our naming assignments involve creation of new division names and/or product initiatives. This not-for-profit client specialized in job training and vocational services for special needs populations. Much of the training and expertise involved packaging of dry goods at their central manufacturing facility. To reach the commercial market, they needed a name that tied to the heritage of the area (Blue Ridge Mountains) and also conveyed their mission of overcoming obstacles to employment. In the end we came up with Cermount (a synonym for surmount) which captured the sense of achievement while also containing the word “mount,” reflecting the beautiful backdrop of their location. In this case, Tungsten went over and above, while assisting a worthy cause.