Project Details

  • Brand Positioning
  • Brand Discovery
  • Brand Facilitation
  • Name Concepting
  • Company Name Creation
  • Tag Line Creation
  • Domain Name Acquisition

The Power to Know Better

This client had a functional, “tool-ish” sounding name for their company/IT platform. While they provided the ability to conduct tests online, the name reduced them to a commodity and did not reflect their ability to capture, analyze and produce true insight. Their goal was to provide true wisdom vs. dry data. As we drilled down, we hit on the idea of an element, a new ingredient in the periodic table that was needed to produce this type of insight and clarity. The result was Brillium. The name paired naturally and intuitively with the tag line “The Power to Know Better.”