Project Details

  • Brand Discovery
  • Brand Facilitation
  • Company Name Creation
  • Tag Line Creation
  • Corporate Logo Design
  • Domain Name Acquisition


The Challenge:
Branding a Mortgage Solutions Provider

Here is a great example of a positive connotation, or perennial, brand name. The word "bright" communicates a number of messages, including insight, clarity and brilliance. The word "path" provides a metaphor for leadership, guidance and direction. The two concepts are mutually reinforcing, creating a unique and compelling brand identity that sounds positive, upbeat and aspirational in nature. The name positioned the company to speak to unique set of tools and services, using the tag line "Brilliant Mortgage Solutions."