brainspa brand

Project Details

  • Brand Positioning
  • Brand Discovery
  • Brand Facilitation
  • Name Concepting
  • Company Name Creation
  • Tag Line Creation
  • Domain Name Acquisition

Create a brand name for a comprehensive brain health platform

When this medical wellness firm came to us, looking for a brand that highlighted their work in brain health, we developed BrainSpa. The name communicated a sense of wholeness, relaxation, and well being.

When the parent brand performs well, a client will often come back looking for brand extensions. This is something to keep in mind when doing the original naming exercise. In this case, the desire was to extend into the fields of dermatology, cardiology and insomnia. The proposed solution came in the form of BrainSpa as the parent, with SkinSpa, HeartSpa and SleepSpa as the brand extensions.

Looking ahead at future naming hierarchy can provide structure and order to your brand architecture and allow for a coherent flow to your product and service lines.