Project Details

  • Brand Positioning
  • Brand Discovery
  • Brand Facilitation
  • Name Concepting
  • Company Name Creation
  • Tag Line Creation
  • Corporate Logo Design
  • Website Design
  • Domain Name Acquisition

The Challenge:

California-based HR, insurance and employee benefits provider (formerly Bray & Associates) unveiled their new corporate identity this month. The one-person startup, founded by Rhett Bray in 1995, has grown to nearly two-dozen employees serving professional services, healthcare and IT companies.

“We had a legacy brand name that required more and more explanation as we grew,” stated Bray. “We knew that to strengthen and consolidate our brand image, we needed a timeless name that showcased our ability to lead, guide and direct high-growth companies as their business needs evolved.”


client reveiws

“Tungsten brought an incredible focus to our team and created a future for our brand that we could never have accomplished on our own. The level of expertise and support provided by Phil Davis and his team was absolutely exceptional. Our company has a new voice to share with others and we are grateful to the Tungsten team for their relentless efforts to pursue our success.”

Jennifer Kuemerle, Director of Operations
Beacon Path