Project Details

  • Brand Positioning
  • Brand Discovery
  • Brand Facilitation
  • Name Concepting
  • Company Name Creation
  • Tag Line Creation
  • Corporate Logo Design
  • Domain Name Acquisition

The Challenge: Create a unique, memorable company name for a web based, mobile design platform

One of the pivotal questions to ask yourself when naming a new company is this… “Do I want to stand out or fit in?” If your product is groundbreaking, disruptive and a potential game changer, then a creative company name highlights your innovative spirit and differentiates your brand. In this case, the client wanted something short, unique and “ownable,” vs. more lackluster descriptive names.

The Solution: Invent a name that communicates a sense of mobility and novelty

Some company names work simply due to their linguistic appeal. In this case Avumo starts with the strong “A” and ends with a fun “o”. This allows for rhyming with words such as “go,” “flow,” “show,” “know,” etc. The “vu” sound makes for an intriguing and engaging auditory hook, where the mystical and magical meet up with web based voodoo. The tagline “Making Mobile Go” was a natural fit for their dynamic product offering. This five letter name came with the exact matching .com, (shorter than Google or Facebook!)

If you need a company name with a little va-voom, consider a creative brand name from the bright minds at Tungsten.



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"Thanks so much - I was lucky to find you and I really appreciate everything...I love the name and logo - I'm happy to be a reference if you ever need one."

Todd Kolb, President

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